Why Educate Your Cat At All?




Australia’s biodiversity is globally unique—and vulnerable. Cats are beloved companions, but they also drive real ecological harm when allowed to roam. Australia has about 5.3 million pet cats, plus a feral population that fluctuates between ~1.4 and 5.6 million depending on rainfall; studies also identify ~0.7 million stray or semi-owned cats living around towns and farms.


The Scale of the Impact




Across Australia, cats are estimated to kill ~1.7 billion native animals each year (mammals, birds, reptiles, frogs). Roaming pet cats alone account for hundreds of millions of kills annually; one national study estimates ~110 native animals per roaming pet cat per year on average. Cats have helped drive at least 27 native species to extinction since colonisation.


Cat Containment Is Rising




About two-thirds of Australians support cat containment. As at end-2024, 44 out of 79 Victorian councils have curfews (~12 considering). The ACT mandates containment for cats born since 1 July 2022 and in designated suburbs. WA plans Cat Act changes to let councils enforce. Elsewhere rules vary; NSW has not enabled mandates. Support keeps growing. Fast.


Why not indoors-only?




Cats have spent millions of years evolving as exploratory hunters and sensory specialists. They’ve only been fully indoors since the invention of the litter box—barely ~70 years. So when we keep cats indoors without adequate outlets we strip away the very behaviours that make them cats. This can lead to frustration, obesity and stress related behaviours.


The Win-Win Path




Your cat can live an even better life. It isn’t a choice between indoors-only and free-roaming. With training, routines and the right gear, your cat can enjoy supervised, on-lead adventures that protect wildlife and meet feline needs—exploration, movement, sensory stimulation & intelligent play—safely and ethically.

We need to worry about Bella and Charlie: the impacts of pet cats on Australian wildlife; How many birds are killed by cats in Australia?; The impact of cats in Australia: Threatened Species Recovery Hub

Adventure Cat Training & Behaviour Coaching

We help guardians raise calm, confident adventure cats and create enriched indoor lives and safe outdoor experiences that respect feline welfare and protect wildlife. We provide evidence-based adventure cat coaching, feline behaviour support, and practical education for individuals and organisations.

What adventure cat training delivers

  • Welfare with purpose — structured outlets for natural behaviours—exploration, climbing, scratching, predation-sequence play, sensory stimulation— without the wildlife toll. Guided practice with rewards (reinforcement) channels instincts into safe routines.
  • Safer, calmer outings — cue-based functional skills (direction & place control, loose-lead walking, sit/wait/recall) build confidence and awareness, resulting in reduced startle, flight response and frustration. Gradual exposure with good things (desensitisation + counter-conditioning) builds resilience.
  • Better communication — clear cues and timely reinforcement make your cat more adaptable in new situations and less likely to react from fear. Predictable routines and choice increase a sense of autonomy and control.
  • Stronger bond — as your cat better understands its environment and your signals, the bond between you deepens, leading to a more rewarding and fulfilling relationship. It’s a win–win!

Who is this for?

Stronger communication and enrichment for a happier and easier life together.

Starting from scratch with direction/place control and first outings.

Calmer walks with loose-lead skills, impulse control, routines and clear cues.

Talks, workshops, PD and live demos on welfare, training and communication.

We meet you where you’re at. Every consult is tailored to your goals, your cat’s temperament, and your home environment. We use evidence-based methods and coach you step-by-step. Because successful behaviour change depends on history and consistent implementation, we cannot guarantee specific outcomes. We provide services with due care and skill and will design a plan specifically for your cat.

For Individuals

Note: All consults are online by default. Face-to-face Starter Consultations are available within 8 km (driving distance) of South Yarra Station at no extra cost. Beyond 8 km, face-to-face is by arrangement and a travel fee applies (see below). Follow-ups are online; face-to-face follow-ups are available by arrangement + travel fee. You may meet us for an outdoor face-to-face constult and demonstration with Kepler at our South Yarra location (no travel fee).

Travel time is charged at $50/hour ($0.83/min) using Google Maps driving time from South Yarra Station, VIC 3141 to your address. Set Maps to ‘Arrive at’ the appointment time. If Google Maps shows a time range, we use the midpoint of that range. Travel is charged round trip (there + back) and rounded up to the nearest 5 minutes. The travel fee is confirmed at booking and does not change due to traffic on the day.

What we do (includes but not limited to):

For Councils, Schools, & Organisations

We support schools, councils and organisations with keynotes, workshops and live demonstrations that build community buy-in for cat containment and wildlife protection. These sessions equip guardians and young people with practical skills to keep cats safe and enriched through supervised outdoor adventures and structured indoor enrichment activities — made possible with evidence-based training, routines and the right gear.

Formats: Keynote talks • Interactive workshops • Staff PD • Community info sessions • Incursions/assemblies for primary and secondary schools (can be explicitly tied to Science Curriculum Outcomes) • Live Demonstrations • In-person (Melbourne) or online

Objectives / Outcomes:

  • Clear understanding of why containment matters in Australia
  • Practical, welfare-first steps for supervised outdoor time
  • Core training and communication skills guardians can apply immediately
  • Indoor enrichment strategies that reduce stress and problem behaviour
  • Travel routines for calmer, safer outings
  • Wildlife-safe etiquette for paths, parks and shared spaces

Topics we can cover:

  • Foundations of training & communication (markers, cues, rewards)
  • Indoor enrichment that actually works (play, puzzles, environment design)
  • Travel & vet readiness (carrier comfort, car skills, calm routines)
  • Harness & leash training (fit, loose-lead walking, recall/follow)
  • Backpack training (gradual exposure, safety)
  • Wildlife-safe adventures (timing, routes, species-aware etiquette)
  • Safety outside & around dogs (space management, reading body language)
  • Community education: curfews, containment & compliance (behaviour-led)

Booking: Get In Touch to discuss your needs, or email us for session outlines, fees, and dates: staff@mrbeauty.co
(We can tailor content to local policies, curricuclum and audiences.)

How Adventure Cat Training Works

My Methods

I bring two kinds of science to every consult: behaviour science for your cat, and learning science for you. That way, we’re not just hoping training will work — we’re designing it to work.

For Cats — Evidence-Based Behaviour Science

I use the principles of behaviourism to teach safe, feline-appropriate skills for outdoor exploration. I use functional behaviour assessment to understand why a behaviour is happening and what is reinforcing it. In practice, teaching new behaviours and changing existing ones looks like this:

  • Reinforcing desired behaviours rather than punishing unwanted ones
  • Using shaping, differential reinforcement, desensitisation, counterconditioning, stimulus control to build complex skills step by step
  • Creating environments that make success easy and mistakes unlikely

All of our work is welfare-first, using positive and minimally aversive methods (never fear or pain) that respect your cat’s individual needs, body language, and natural behaviour.

For Humans — Proven Learning Strategies

Training a cat is only half the story. The other half is training you to train your cat. I draw on my background in education to use effective human-learning strategies:

  • Breaking information into manageable steps
  • Demonstrating skills, then guiding you to practise
  • Supporting you to transfer skills into real-life situations

My experience in curriculum design means every training plan is carefully structured for progress. I map out clear goals, break them into achievable steps, and create the right conditions for both cats and humans to succeed.

Adventure Cat’s Ikigai

The Four Pillars of the Adventure Cat Lifestyle

Same Species, Different Needs

Domestic cats share a ancestry with wild felids overseas, but they live a very different life. A wild cat, a free-roaming pet, and a carefully trained adventure cat can look similar on the outside, yet their priorities, risks, and welfare needs are worlds apart. These three pyramids show how their needs diverge.

Wild Cats’ Hierarchy of Needs

Wild cats – the wild relatives domestic cats descend from – live in their own native ecosystems, not human households. Their priorities are about staying alive long enough to eat, rest, and raise young. Food, water, shelter and thermoregulation sit at the base; above that comes avoiding predators and injury, securing a safe home range, and minimising disease and parasites.

Where resources allow, wild cats can invest energy in finding mates, rearing offspring and maintaining social structure. Patrolling, scent-marking, mapping resources and opportunistic foraging all support this. Play and skill refinement sit at the top of the pyramid because they sharpen hunting and survival skills, not because anyone is designing enrichment for them.

This model reminds us that ‘wild cat life’ is shaped by territory and risk. It’s fascinating and important to protect—but it’s not something we can or should try to recreate for pet cats in suburbs and cities.

Free-Roaming Pet Cats’ Realities

Free-roaming pet cats are the same species as wild felids, but their world is very different. They may have food, water and vet care at home, yet once they’re out the door their days are shaped by hazards they can’t predict or control. Traffic, toxins, dogs, foxes, snakes, weather extremes, human conflict, disease and parasites all pile up as chronic background risk.

On top of this come social stress and territorial conflict with other cats, and population pressure if they’re not desexed. Hunting and play do happen, but they’re met at a high cost: wildlife impact, injuries, fights and complaints.

That’s why this pyramid is a risk profile, not a needs model. Unsupervised freedom doesn’t reliably meet a cat’s behavioural needs and often degrades their welfare. My work aims to offer a better option than the roaming vs. indoor-only tug-of-war.

Adventure Cats’ Hierarchy of Needs

The Adventure Cat’s Hierarchy of Needs adapts Maslow’s classic model to domestic cats living with humans. Instead of risk stacking upwards, genuine needs build on each other. We start with secure basics: species-appropriate nutrition, clean water, restorative sleep, litter hygiene and routine healthcare.

From there we add safe, predictable environments indoors and outdoors; positive, consensual social interaction and cooperative care; and then communication, training and problem-solving that build confidence, agency and resilience. Only when these layers are in place do we lean into purposeful exploration and intelligent play—adventures that feel exciting, not overwhelming.

This is what life looks like when guardians take responsibility for meeting needs first, and then adds adventure on top.

AAFP and ISFM Feline Environmental Needs Guidelines

How we use this in practice

This hierarchy is our roadmap. It shapes every training plan and helps us decide what each cat needs next, so that adventure becomes the final expression of a secure, well-supported life — not a substitute for it.

In consults we look at which layer is rock-solid, which is wobbly, and which is missing altogether. Sometimes that means working on litterbox hygiene or sleep routines before we talk about harness skills; sometimes it means building communication and confidence before we add more challenging hikes. The goal is always the same: a cat who is physically safe, emotionally resilient, and able to thrive in a variety of environments.

Together, these three models keep us honest. The wild cat hierarchy reminds us what cats evolved to do; the free-roaming risk profile shows what happens when we hand that responsibility to busy streets and back fences; and the Adventure Cat’s hierarchy gives us a structured, welfare-first alternative. Whether a cat is currently indoors-only, roaming, or already adventuring, we use these frameworks to move them towards a life where their needs are met, their risks are managed, and their natural cat-ness has safe, satisfying ways to shine.

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